{"id":12302,"date":"2026-05-15T11:30:00","date_gmt":"2026-05-15T02:30:00","guid":{"rendered":"https:\/\/motoinfo.jama.or.jp\/?p=12302"},"modified":"2026-06-18T01:08:52","modified_gmt":"2026-06-17T16:08:52","slug":"%e3%83%90%e3%82%a4%e3%82%af%e3%83%84%e3%83%bc%e3%83%aa%e3%82%ba%e3%83%a0%e5%b7%a8%e5%a4%a7%e5%b8%82%e5%a0%b4%e3%81%ae%e6%9c%80%e5%89%8d%e7%b7%9a","status":"publish","type":"post","link":"https:\/\/motoinfo.jama.or.jp\/?p=12302","title":{"rendered":"\u30d0\u30a4\u30af\u30c4\u30fc\u30ea\u30ba\u30e0\u5de8\u5927\u5e02\u5834\u306e\u6700\u524d\u7dda"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21 - INDEX<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/motoinfo.jama.or.jp\/?p=12302\/#%E5%8F%B0%E6%95%B0%E3%81%8B%E3%82%89%E3%80%8C%E8%B3%AA%E3%80%8D%E3%81%B8%E3%80%82%E6%88%90%E7%86%9F%E3%81%97%E3%81%9F%E3%83%84%E3%83%BC%E3%83%AA%E3%83%B3%E3%82%B0%E5%B8%82%E5%A0%B4\" title=\"\u53f0\u6570\u304b\u3089\u300c\u8cea\u300d\u3078\u3002\u6210\u719f\u3057\u305f\u30c4\u30fc\u30ea\u30f3\u30b0\u5e02\u5834\">\u53f0\u6570\u304b\u3089\u300c\u8cea\u300d\u3078\u3002\u6210\u719f\u3057\u305f\u30c4\u30fc\u30ea\u30f3\u30b0\u5e02\u5834<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/motoinfo.jama.or.jp\/?p=12302\/#%E5%9B%BD%E3%81%8C%E5%8B%95%E3%81%8F%E3%80%82%E3%80%8C%E5%9C%B0%E6%96%B9%E5%89%B5%E7%94%9F%E3%80%8D%E3%81%A8%E3%80%8C%E3%82%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%84%E3%83%BC%E3%83%AA%E3%82%BA%E3%83%A0%E8%A7%A3%E6%B6%88%E3%80%8D%E3%81%AE%E5%88%87%E3%82%8A%E6%9C%AD\" title=\"\u56fd\u304c\u52d5\u304f\u3002\u300c\u5730\u65b9\u5275\u751f\u300d\u3068\u300c\u30aa\u30fc\u30d0\u30fc\u30c4\u30fc\u30ea\u30ba\u30e0\u89e3\u6d88\u300d\u306e\u5207\u308a\u672d\">\u56fd\u304c\u52d5\u304f\u3002\u300c\u5730\u65b9\u5275\u751f\u300d\u3068\u300c\u30aa\u30fc\u30d0\u30fc\u30c4\u30fc\u30ea\u30ba\u30e0\u89e3\u6d88\u300d\u306e\u5207\u308a\u672d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/motoinfo.jama.or.jp\/?p=12302\/#%E3%80%8C%E3%83%84%E3%83%BC%E3%83%AA%E3%83%B3%E3%82%B0%E3%80%8D%E3%81%8B%E3%82%89%E3%80%8C%E3%83%84%E3%83%BC%E3%83%AA%E3%82%BA%E3%83%A0%E3%80%8D%E3%81%B8%E3%80%82JTB%E5%8F%82%E5%85%A5%E3%81%A8%E3%80%8C%E3%83%AB%E3%83%BC%E3%83%88%E3%81%AE%E4%BE%A1%E5%80%A4%E5%8C%96%E3%80%8D\" title=\"\u300c\u30c4\u30fc\u30ea\u30f3\u30b0\u300d\u304b\u3089\u300c\u30c4\u30fc\u30ea\u30ba\u30e0\u300d\u3078\u3002JTB\u53c2\u5165\u3068\u300c\u30eb\u30fc\u30c8\u306e\u4fa1\u5024\u5316\u300d\">\u300c\u30c4\u30fc\u30ea\u30f3\u30b0\u300d\u304b\u3089\u300c\u30c4\u30fc\u30ea\u30ba\u30e0\u300d\u3078\u3002JTB\u53c2\u5165\u3068\u300c\u30eb\u30fc\u30c8\u306e\u4fa1\u5024\u5316\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/motoinfo.jama.or.jp\/?p=12302\/#English_Version_At_the_Forefront_of_the_Huge_Motorcycle_Tourism_Market\" title=\"English Version : At the Forefront of the Huge Motorcycle Tourism Market.\">English Version : At the Forefront of the Huge Motorcycle Tourism Market.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/motoinfo.jama.or.jp\/?p=12302\/#From_Quantity_to_Quality_A_Mature_Touring_Market\" title=\"From Quantity to Quality: A Mature Touring Market\">From Quantity to Quality: A Mature Touring Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/motoinfo.jama.or.jp\/?p=12302\/#The_Government_Takes_Action_The_Motorcycle_Tourism_would_be_The_Key_to_%E2%80%9CRegional_Revitalization%E2%80%9D_and_%E2%80%9CSolving_Overtourism%E2%80%9D\" title=\"The Government Takes Action: The Motorcycle Tourism would be The Key to \u201cRegional Revitalization\u201d and \u201cSolving Overtourism\u201d\">The Government Takes Action: The Motorcycle Tourism would be The Key to \u201cRegional Revitalization\u201d and \u201cSolving Overtourism\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/motoinfo.jama.or.jp\/?p=12302\/#From_%E2%80%9CTouring%E2%80%9D_to_%E2%80%9CTourism%E2%80%9D_JTBs_Entry_and_%E2%80%9CMonetizing_Routes%E2%80%9D\" title=\"From \u201cTouring\u201d to \u201cTourism\u201d: JTB\u2019s Entry and \u201cMonetizing Routes\u201d\">From \u201cTouring\u201d to \u201cTourism\u201d: JTB\u2019s Entry and \u201cMonetizing Routes\u201d<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u300c\u82e5\u8005\u306e\u30d0\u30a4\u30af\u96e2\u308c\u300d\u3084\u300c\u65b0\u8eca\u8ca9\u58f2\u53f0\u6570\u306e\u6e1b\u5c11\u300d\u306a\u3069\u3001\u30d0\u30a4\u30af\u696d\u754c\u306f\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30cb\u30e5\u30fc\u30b9\u304c\u5148\u884c\u3057\u304c\u3061\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u5b9f\u969b\u306e\u73fe\u5834\u3092\u53d6\u6750\u3059\u308b\u3068\u3001\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u5149\u666f\u304c\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u30d0\u30a4\u30af\u30c4\u30fc\u30ea\u30f3\u30b0\u5e02\u5834\u306f\u4eca\u3001\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u6210\u719f\u3057\u3001\u6d3b\u6cc1\u3092\u5448\u3057\u3066\u3044\u307e\u3059\u3002\u7d4c\u6e08\u7523\u696d\u7701\u3084\u56fd\u571f\u4ea4\u901a\u7701\u3001\u305d\u3057\u3066\u65c5\u884c\u4f1a\u793e\u5927\u624b\u306eJTB\u307e\u3067\u304c\u300c\u30d0\u30a4\u30af\u30c4\u30fc\u30ea\u30ba\u30e0\u300d\u3092\u5730\u65b9\u5275\u751f\u306e\u5207\u308a\u672d\u3068\u3057\u3066\u6ce8\u76ee\u3057\u59cb\u3081\u307e\u3057\u305f\u3002\u8da3\u5473\u306e\u67a0\u3092\u8d85\u3048\u3001\u5730\u57df\u7d4c\u6e08\u3084\u89b3\u5149\u653f\u7b56\u3068\u3082\u7d50\u3073\u3064\u304d\u59cb\u3081\u305f\u30d0\u30a4\u30af\u30c4\u30fc\u30ea\u30ba\u30e0\u306e\u6700\u524d\u7dda\u3092\u7d10\u89e3\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%B0%E6%95%B0%E3%81%8B%E3%82%89%E3%80%8C%E8%B3%AA%E3%80%8D%E3%81%B8%E3%80%82%E6%88%90%E7%86%9F%E3%81%97%E3%81%9F%E3%83%84%E3%83%BC%E3%83%AA%E3%83%B3%E3%82%B0%E5%B8%82%E5%A0%B4\"><\/span>\u53f0\u6570\u304b\u3089\u300c\u8cea\u300d\u3078\u3002\u6210\u719f\u3057\u305f\u30c4\u30fc\u30ea\u30f3\u30b0\u5e02\u5834<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u65b0\u8eca\u8ca9\u58f2\u53f0\u6570\u306e\u8b70\u8ad6\u304c\u5148\u884c\u3057\u304c\u3061\u306a\u4e00\u65b9\u3067\u3001\u8db3\u5143\u3067\u306f\u9ad8\u4fa1\u683c\u5e2f\u306e\u8eca\u4e21\u3084\u30a6\u30a7\u30a2\u3001\u4f53\u9a13\u578b\u30b5\u30fc\u30d3\u30b9\u306e\u9700\u8981\u304c\u5e83\u304c\u3063\u3066\u304a\u308a\u3001\u5e02\u5834\u306e\u91cd\u5fc3\u306f\u91cf\u304b\u3089\u8cea\u3084\u4f53\u9a13\u4fa1\u5024\u3078\u79fb\u308a\u3064\u3064\u3042\u308b\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8001\u8217\u30d0\u30a4\u30af\u7528\u54c1\u30e1\u30fc\u30ab\u30fc\u306e\u30af\u30b7\u30bf\u30cb\u306f\u97d3\u56fd\u521d\u51fa\u5e97\u3084\u8907\u6570\u306e\u65d7\u8266\u5e97\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3092\u7d9a\u3051\u3066\u304a\u308a\u3001\u9ad8\u4fa1\u683c\u5e2f\u30c4\u30fc\u30ea\u30f3\u30b0\u30a6\u30a7\u30a2\u3078\u306e\u9700\u8981\u62e1\u5927\u3092\u7269\u8a9e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>50\u301c60\u4ee3\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30e9\u30a4\u30c0\u30fc\u305f\u3061\u306f\u3001300\u4e07\u5186\u8d85\u306e\u30d0\u30a4\u30af\u3092\u6240\u6709\u3057\u3001\u5730\u65b9\u306e\u5bbf\u6cca\u30fb\u98f2\u98df\u306b\u60dc\u3057\u307e\u305a\u6295\u8cc7\u3059\u308b\u6d88\u8cbb\u610f\u6b32\u306e\u9ad8\u3044\u4e2d\u6838\u5c64\u306e\u65b9\u3082\u3044\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u30db\u30c6\u30eb\u5074\u3082\u30d0\u30a4\u30af\u5c02\u7528\u99d0\u8f2a\u5834\u3092\u65b0\u8a2d\u3059\u308b\u306a\u3069\u5bfe\u5fdc\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002\u30d0\u30a4\u30af\u306f\u304b\u3064\u3066\u306e\u901a\u52e4\u30fb\u901a\u5b66\u30a4\u30f3\u30d5\u30e9\u304b\u3089\u3001\u9ad8\u4ed8\u52a0\u4fa1\u5024\u306a\u300c\u30c4\u30fc\u30ea\u30f3\u30b0\u304c\u30e1\u30a4\u30f3\u306e\u8da3\u5473\u6750\u300d\u3078\u3068\u30b7\u30d5\u30c8\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u904e\u53bb\u306e\u30d0\u30a4\u30af\u5e02\u5834\u3068\u306f\u9055\u3044\u3001\u4e0a\u8cea\u306a\u30d0\u30a4\u30af\u3084\u7528\u54c1\u3092\u9078\u3073\u3001\u4f53\u9a13\u306b\u5bfe\u4fa1\u3092\u6255\u3046\u5c64\u304c\u5897\u3048\u305f\u3053\u3068\u3067\u3001\u30d0\u30a4\u30af\u306f\u3088\u308a\u8da3\u5473\u6027\u306e\u9ad8\u3044\u5e02\u5834\u3068\u3057\u3066\u5b58\u5728\u611f\u3092\u5f37\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-motoinfo wp-block-embed-motoinfo\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"NfvQl70RNt\"><a href=\"https:\/\/motoinfo.jama.or.jp\/?p=10053\">\u30d0\u30a4\u30af\u3067\u65c5\u306b\u51fa\u308b\u7406\u7531 \u2501 \u30ca\u30ab\u30ce\u30d2\u30c8SSTR\u53c2\u6226\u8a18<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30d0\u30a4\u30af\u3067\u65c5\u306b\u51fa\u308b\u7406\u7531 \u2501 \u30ca\u30ab\u30ce\u30d2\u30c8SSTR\u53c2\u6226\u8a18&#8221; &#8212; MOTOINFO(\u30e2\u30fc\u30bf\u30fc\u30b5\u30a4\u30af\u30eb\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3)\" src=\"https:\/\/motoinfo.jama.or.jp\/?p=10053&#038;embed=true#?secret=AGOoplht5D#?secret=NfvQl70RNt\" data-secret=\"NfvQl70RNt\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-motoinfo wp-block-embed-motoinfo\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Je2pFMrAkL\"><a href=\"https:\/\/motoinfo.jama.or.jp\/?p=8175\">\u5fa9\u8208\u652f\u63f4\u3068\u3044\u3046\u65b0\u305f\u306a\u5f79\u5272\u3092\u62c5\u3046\u300cSSTR2024\u300d\u3078\u306e\u60f3\u3044\u3092\u5192\u967a\u5bb6 \u98a8\u9593\u6df1\u5fd7\u6c0f\u306b\u805e\u3044\u305f<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u5fa9\u8208\u652f\u63f4\u3068\u3044\u3046\u65b0\u305f\u306a\u5f79\u5272\u3092\u62c5\u3046\u300cSSTR2024\u300d\u3078\u306e\u60f3\u3044\u3092\u5192\u967a\u5bb6 \u98a8\u9593\u6df1\u5fd7\u6c0f\u306b\u805e\u3044\u305f&#8221; &#8212; MOTOINFO(\u30e2\u30fc\u30bf\u30fc\u30b5\u30a4\u30af\u30eb\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3)\" src=\"https:\/\/motoinfo.jama.or.jp\/?p=8175&#038;embed=true#?secret=MPQvH6raXX#?secret=Je2pFMrAkL\" data-secret=\"Je2pFMrAkL\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9B%BD%E3%81%8C%E5%8B%95%E3%81%8F%E3%80%82%E3%80%8C%E5%9C%B0%E6%96%B9%E5%89%B5%E7%94%9F%E3%80%8D%E3%81%A8%E3%80%8C%E3%82%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%84%E3%83%BC%E3%83%AA%E3%82%BA%E3%83%A0%E8%A7%A3%E6%B6%88%E3%80%8D%E3%81%AE%E5%88%87%E3%82%8A%E6%9C%AD\"><\/span>\u56fd\u304c\u52d5\u304f\u3002\u300c\u5730\u65b9\u5275\u751f\u300d\u3068\u300c\u30aa\u30fc\u30d0\u30fc\u30c4\u30fc\u30ea\u30ba\u30e0\u89e3\u6d88\u300d\u306e\u5207\u308a\u672d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4eac\u90fd\u3084\u6771\u4eac\u3078\u306e\u89b3\u5149\u96c6\u4e2d\u304c\u793e\u4f1a\u554f\u984c\u5316\u3059\u308b\u306a\u304b\u3001\u56fd\u306f\u5730\u65b9\u3078\u306e\u4eba\u6d41\u5206\u6563\u3092\u6025\u3044\u3067\u3044\u307e\u3059\u3002\u30b3\u30f3\u30d1\u30af\u30c8\u3067\u7d30\u3044\u9053\u306b\u3082\u5165\u308c\u308b\u30d0\u30a4\u30af\u306e\u6a5f\u52d5\u529b\u306f\u3001\u516c\u5171\u4ea4\u901a\u304c\u5c4a\u304b\u306a\u3044\u5730\u65b9\u306e\u4e8c\u6b21\u4ea4\u901a\u3068\u3057\u3066\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7d4c\u6e08\u7523\u696d\u7701\u3082\u4eca\u3001\u65b0\u8eca\u8ca9\u58f2\u53f0\u6570\u3068\u3044\u3046\u6307\u6a19\u3060\u3051\u3067\u306a\u304f\u3001\u30e9\u30a4\u30c0\u30fc\u304c\u5bbf\u6cca\u30fb\u98f2\u98df\u30fb\u30ac\u30bd\u30ea\u30f3\u30fbETC\u3067\u5730\u65b9\u7d4c\u6e08\u306b\u3082\u305f\u3089\u3059\u6d88\u8cbb\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u300c\u53ef\u8996\u5316\u300d\u3092\u30d0\u30a4\u30af\u696d\u754c\u306b\u6c42\u3081\u3066\u304a\u308a\u3001\u5730\u65b9\u5275\u751f\u3068\u89b3\u5149\u5206\u6563\u3068\u3044\u3046\u56fd\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u3001\u30d0\u30a4\u30af\u306f\u3053\u308c\u307e\u3067\u306b\u306a\u304f\u8ffd\u3044\u98a8\u3092\u53d7\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u6d41\u308c\u3092\u5b66\u8853\u7684\u306b\u88cf\u4ed8\u3051\u308b\u306e\u304c\u3001\u30d0\u30a4\u30af\u30c4\u30fc\u30ea\u30ba\u30e0\u7814\u7a76\u306e\u7b2c\u4e00\u4eba\u8005\u3067\u3042\u308b\u5ca1\u5c71\u7406\u79d1\u5927\u5b66\u306e\u6797 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class=\"wp-block-embed is-type-wp-embed is-provider-motoinfo wp-block-embed-motoinfo\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"GI8FgeIK9r\"><a href=\"https:\/\/motoinfo.jama.or.jp\/?p=1893\">\u4eba\u53e31\u4e072,000\u4eba\u306e\u5c0f\u9e7f\u91ce\u753a\u306f\u306a\u305c\u30d0\u30a4\u30af\u3067\u307e\u3061\u304a\u3053\u3057\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u3010\u30a6\u30a8\u30eb\u30ab\u30e0\u30e9\u30a4\u30c0\u30fc\u30ba\u304a\u304c\u306e\u3011<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u4eba\u53e31\u4e072,000\u4eba\u306e\u5c0f\u9e7f\u91ce\u753a\u306f\u306a\u305c\u30d0\u30a4\u30af\u3067\u307e\u3061\u304a\u3053\u3057\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u3010\u30a6\u30a8\u30eb\u30ab\u30e0\u30e9\u30a4\u30c0\u30fc\u30ba\u304a\u304c\u306e\u3011&#8221; &#8212; MOTOINFO(\u30e2\u30fc\u30bf\u30fc\u30b5\u30a4\u30af\u30eb\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3)\" src=\"https:\/\/motoinfo.jama.or.jp\/?p=1893&#038;embed=true#?secret=JCj4AztqKp#?secret=GI8FgeIK9r\" data-secret=\"GI8FgeIK9r\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-motoinfo wp-block-embed-motoinfo\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"hs1ceclLvL\"><a href=\"https:\/\/motoinfo.jama.or.jp\/?p=10286\">\u30d0\u30a4\u30af\u3067\u753a\u304a\u3053\u3057\u3002\u5c0f\u9e7f\u91ce\u753a\u306e\u4eca<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30d0\u30a4\u30af\u3067\u753a\u304a\u3053\u3057\u3002\u5c0f\u9e7f\u91ce\u753a\u306e\u4eca&#8221; &#8212; MOTOINFO(\u30e2\u30fc\u30bf\u30fc\u30b5\u30a4\u30af\u30eb\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3)\" src=\"https:\/\/motoinfo.jama.or.jp\/?p=10286&#038;embed=true#?secret=xRHH8vLbKo#?secret=hs1ceclLvL\" data-secret=\"hs1ceclLvL\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%8C%E3%83%84%E3%83%BC%E3%83%AA%E3%83%B3%E3%82%B0%E3%80%8D%E3%81%8B%E3%82%89%E3%80%8C%E3%83%84%E3%83%BC%E3%83%AA%E3%82%BA%E3%83%A0%E3%80%8D%E3%81%B8%E3%80%82JTB%E5%8F%82%E5%85%A5%E3%81%A8%E3%80%8C%E3%83%AB%E3%83%BC%E3%83%88%E3%81%AE%E4%BE%A1%E5%80%A4%E5%8C%96%E3%80%8D\"><\/span>\u300c\u30c4\u30fc\u30ea\u30f3\u30b0\u300d\u304b\u3089\u300c\u30c4\u30fc\u30ea\u30ba\u30e0\u300d\u3078\u3002JTB\u53c2\u5165\u3068\u300c\u30eb\u30fc\u30c8\u306e\u4fa1\u5024\u5316\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u304b\u3064\u3066\u306f\u30d0\u30a4\u30af\u30b7\u30e7\u30c3\u30d7\u304c\u5ba2\u3092\u9023\u308c\u3066\u30c4\u30fc\u30ea\u30f3\u30b0\u306b\u884c\u304f\u6587\u5316\u304c\u3042\u308a\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u6a5f\u4f1a\u306f\u6e1b\u5c11\u3057\u3066\u3044\u307e\u3059\u3002\u4ee3\u308f\u308a\u306b\u53f0\u982d\u3057\u3066\u3044\u308b\u306e\u304c\u3001\u30ac\u30a4\u30c9\u304c\u540c\u884c\u3057\u3001\u30eb\u30fc\u30c8\u3068\u4f53\u9a13\u3092\u30d1\u30c3\u30b1\u30fc\u30b8\u3059\u308b\u300c\u30d0\u30a4\u30af\u30c4\u30fc\u30ea\u30ba\u30e0\u300d\u3067\u3059\u3002\u500b\u4eba\u3067\u81ea\u7531\u306b\u8d70\u308b\u300c\u30c4\u30fc\u30ea\u30f3\u30b0\u300d\u3068\u306f\u7570\u306a\u308a\u3001\u30ac\u30a4\u30c9\u3057\u304b\u77e5\u3089\u306a\u3044\u5834\u6240\u3084\u98df\u3001\u5730\u57df\u306e\u6587\u5316\u4f53\u9a13\u304c\u7d44\u307f\u8fbc\u307e\u308c\u3001\u81ea\u5206\u3067\u306f\u6c17\u3065\u304b\u306a\u304b\u3063\u305f\u65e5\u672c\u306e\u9b45\u529b\u306b\u51fa\u4f1a\u3048\u308b\u65c5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d0\u30a4\u30af\u65c5\u5c02\u9580\u65c5\u884c\u4f1a\u793e\u30e2\u30c8\u30c4\u30a2\u30fc\u30ba\u30b8\u30e3\u30d1\u30f3\u304c\u624b\u304c\u3051\u308b\u5973\u6027\u5411\u3051\u306e\u300c\u30d7\u30ea\u30f3\u30bb\u30b9\u30c4\u30a2\u30fc\u300d\u3067\u306f\u3001\u8d70\u308b\u3053\u3068\u306b\u52a0\u3048\u3001\u7bb1\u6839\u306e\u5bc4\u6728\u7d30\u5de5\u306e\u5de5\u623f\u8a2a\u554f\u306a\u3069\u6587\u5316\u4f53\u9a13\u3082\u76db\u308a\u8fbc\u3093\u3067\u3044\u307e\u3059\u3002\u8077\u4eba\u306e\u6280\u8853\u306b\u89e6\u308c\u308b\u3053\u3068\u3067\u5de5\u82b8\u54c1\u306e\u4fa1\u5024\u3092\u7406\u89e3\u3057\u305f\u65c5\u884c\u8005\u304c\u9ad8\u4fa1\u306a\u54c1\u3092\u8cb7\u3063\u3066\u5e30\u308b\u3002\u3053\u306e\u300c\u4fa1\u5024\u3092\u7406\u89e3\u3057\u305f\u3046\u3048\u3067\u8cfc\u5165\u3059\u308b\u300d\u597d\u5faa\u74b0\u3053\u305d\u3001\u30d0\u30a4\u30af\u30c4\u30fc\u30ea\u30ba\u30e0\u304c\u5730\u57df\u7d4c\u6e08\u306b\u8ca2\u732e\u3067\u304d\u308b\u6838\u5fc3\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-motoinfo wp-block-embed-motoinfo\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"dgSzTzoMEk\"><a href=\"https:\/\/motoinfo.jama.or.jp\/?p=2969\">\u5897\u3048\u308b\u8a2a\u65e5\u5916\u56fd\u4eba\u306e\u30d0\u30a4\u30af\u30c4\u30fc\u30ea\u30ba\u30e0\uff1a\u5f7c\u3089\u304c\u898b\u305f\u65e5\u672c\u306e\u9b45\u529b\u3068\u306f\uff1f<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u5897\u3048\u308b\u8a2a\u65e5\u5916\u56fd\u4eba\u306e\u30d0\u30a4\u30af\u30c4\u30fc\u30ea\u30ba\u30e0\uff1a\u5f7c\u3089\u304c\u898b\u305f\u65e5\u672c\u306e\u9b45\u529b\u3068\u306f\uff1f&#8221; &#8212; MOTOINFO(\u30e2\u30fc\u30bf\u30fc\u30b5\u30a4\u30af\u30eb\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3)\" src=\"https:\/\/motoinfo.jama.or.jp\/?p=2969&#038;embed=true#?secret=E0Q3JfSA3f#?secret=dgSzTzoMEk\" data-secret=\"dgSzTzoMEk\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u52d5\u304d\u306b\u65c5\u884c\u696d\u754c\u5927\u624b\u306eJTB\u3082\u6ce8\u76ee\u3057\u30012026\u5e743\u6708\u306b\u30e2\u30c8\u30c4\u30a2\u30fc\u30ba\u30b8\u30e3\u30d1\u30f3\u3068\u8a2a\u65e5\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u5e02\u5834\u306e\u62e1\u5927\u3092\u76ee\u7684\u3068\u3057\u305f\u57fa\u672c\u5408\u610f(MOU)\u3092\u7de0\u7d50\u3057\u307e\u3057\u305f\u3002\u96c6\u5ba2\u30fb\u624b\u914d\u3092\u5f97\u610f\u3068\u3059\u308bJTB\u3068\u30d0\u30a4\u30af\u65c5\u306e\u5c02\u9580\u6027\u3092\u6301\u3064\u30e2\u30c8\u30c4\u30a2\u30fc\u30ba\u30b8\u30e3\u30d1\u30f3\u306e\u7d44\u307f\u5408\u308f\u305b\u306f\u3001\u30d0\u30a4\u30af\u3068\u65c5\u884c\u696d\u754c\u304c\u672c\u683c\u7684\u306b\u4ea4\u5dee\u3057\u59cb\u3081\u305f\u8c61\u5fb4\u3067\u3059\u3002\u7b2c53\u56de\u6771\u4eac\u30e2\u30fc\u30bf\u30fc\u30b5\u30a4\u30af\u30eb\u30b7\u30e7\u30fc2026\u3067\u3082\u3001\u3053\u306e\u63d0\u643a\u306f\u300c\u65c5\u884c\u696d\u754c\u306e\u30e1\u30b8\u30e3\u30fc\u306a\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u30d0\u30a4\u30af\u65c5\u306b\u672c\u683c\u53c2\u5165\u3057\u305f\u6b74\u53f2\u7684\u306a\u4e00\u6b69\u300d\u3068\u3057\u3066\u696d\u754c\u95a2\u4fc2\u8005\u306e\u9593\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u4eca\u5f8c\u3055\u3089\u306b\u91cd\u8981\u306b\u306a\u308b\u306e\u304c\u3001\u300c\u30b9\u30dd\u30c3\u30c8(\u70b9)\u300d\u304b\u3089\u300c\u30eb\u30fc\u30c8(\u7dda)\u300d\u3078\u306e\u30d6\u30e9\u30f3\u30c9\u5316\u3067\u3059\u3002\u7c73\u56fd\u306e\u300c\u30eb\u30fc\u30c866\u300d\u306f\u958b\u62d3\u306e\u6b74\u53f2\u3068\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u304c\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u3057\u3066\u5b9a\u7740\u3057\u3001\u6b27\u5dde\u30a2\u30eb\u30d7\u30b9\u306f\u8d70\u7834\u3059\u308b\u3053\u3068\u304c\u81ea\u5df1\u5b9f\u73fe\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u3067\u3082\u963f\u8607\u3084\u5317\u6d77\u9053\u306e\u30eb\u30fc\u30c8\u3092\u7269\u8a9e\u3054\u3068\u30d6\u30e9\u30f3\u30c9\u5316\u3057\u3001\u4f1d\u7d71\u30fb\u98df\u6587\u5316\u30fb\u56db\u5b63\u3092\u3044\u304b\u306b\u300c\u4f53\u9a13\u306e\u4fa1\u5024\u300d\u306b\u8ee2\u63db\u3059\u308b\u304b\u304c\u3001\u5730\u57df\u8ca2\u732e\u306e\u30ab\u30ae\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u7b2c53\u56de\u6771\u4eac\u30e2\u30fc\u30bf\u30fc\u30b5\u30a4\u30af\u30eb\u30b7\u30e7\u30fc\u30fb\u30c4\u30fc\u30ea\u30f3\u30b0\u30c8\u30fc\u30af\u30b7\u30e7\u30fc\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/y-CsswTqIuI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u203b\u7b2c53\u56de\u6771\u4eac\u30e2\u30fc\u30bf\u30fc\u30b5\u30a4\u30af\u30eb\u30b7\u30e7\u30fc\u30fb\u30c4\u30fc\u30ea\u30f3\u30b0\u30c8\u30fc\u30af\u30b7\u30e7\u30fc\u52d5\u753b<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u30d0\u30a4\u30af\u3067\u65c5\u3059\u308b\u3053\u3068\u306e\u4fa1\u5024\u304c\u304b\u3064\u3066\u306a\u304f\u9ad8\u307e\u3063\u3066\u3044\u308b\u4eca\u3001\u30e9\u30a4\u30c0\u30fc\u304c\u8d70\u308a\u3001\u6cca\u307e\u308a\u3001\u98df\u3079\u3001\u5730\u57df\u306e\u6587\u5316\u306b\u89e6\u308c\u308b\u3001\u305d\u306e\u4e00\u3064\u3072\u3068\u3064\u304c\u3001\u3053\u306e\u5927\u304d\u306a\u3046\u306d\u308a\u3092\u52d5\u304b\u3059\u529b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30d0\u30a4\u30af\u3067\u51fa\u304b\u3051\u308b\u3053\u3068\u306f\u3001\u3082\u306f\u3084\u5358\u306a\u308b\u8da3\u5473\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u65e5\u672c\u5404\u5730\u306b\u65b0\u305f\u306a\u65c5\u306e\u6587\u5316\u3092\u3064\u304f\u308b\u3001\u6700\u524d\u7dda\u306e\u884c\u52d5\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u30012026\u5e749\u670811\u65e5(\u91d1)\u306b\u718a\u672c\u770c\u3067\u958b\u50ac\u4e88\u5b9a\u306e\u300c\u7b2c14\u56de BIKE LOVE FORUM in \u718a\u672c\u30fb\u304a\u304a\u3065\u300d\u3067\u3082\u3001\u30d0\u30a4\u30af\u30c4\u30fc\u30ea\u30ba\u30e0\u306b\u95a2\u3059\u308b\u8b1b\u6f14\u304c\u4e88\u5b9a\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u52d5\u304d\u306f\u4e00\u904e\u6027\u3067\u306f\u306a\u304f\u3001\u696d\u754c\u5168\u4f53\u306e\u6f6e\u6d41\u3068\u3057\u3066\u5e83\u304c\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-motoinfo wp-block-embed-motoinfo\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"x8xUI5KgVY\"><a href=\"https:\/\/motoinfo.jama.or.jp\/?p=8518\">\u7b2c12\u56de\u30d0\u30a4\u30af\u30fb\u30e9\u30d6\u30fb\u30d5\u30a9\u30fc\u30e9\u30e0\u304c\u5bae\u5d0e\u3067\u958b\u50ac\uff01\u7fcc\u65e5\u306e\u30c4\u30fc\u30ea\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a18\u5ff5\u30bb\u30ec\u30e2\u30cb\u30fc\u3082\u5927\u76db\u6cc1<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u7b2c12\u56de\u30d0\u30a4\u30af\u30fb\u30e9\u30d6\u30fb\u30d5\u30a9\u30fc\u30e9\u30e0\u304c\u5bae\u5d0e\u3067\u958b\u50ac\uff01\u7fcc\u65e5\u306e\u30c4\u30fc\u30ea\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a18\u5ff5\u30bb\u30ec\u30e2\u30cb\u30fc\u3082\u5927\u76db\u6cc1&#8221; &#8212; MOTOINFO(\u30e2\u30fc\u30bf\u30fc\u30b5\u30a4\u30af\u30eb\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3)\" src=\"https:\/\/motoinfo.jama.or.jp\/?p=8518&#038;embed=true#?secret=NarKJSJIlP#?secret=x8xUI5KgVY\" data-secret=\"x8xUI5KgVY\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-motoinfo wp-block-embed-motoinfo\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"xSsbHhEjwU\"><a href=\"https:\/\/motoinfo.jama.or.jp\/?p=10756\">\u5c0f\u9e7f\u91ce\u753a\u304c\u30d0\u30a4\u30af\u3067\u5927\u76db\u308a\u4e0a\u304c\u308a\uff01\u300c\u7b2c13\u56de\u30d0\u30a4\u30af\u30fb\u30e9\u30d6\u30fb\u30d5\u30a9\u30fc\u30e9\u30e0\u300d<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u5c0f\u9e7f\u91ce\u753a\u304c\u30d0\u30a4\u30af\u3067\u5927\u76db\u308a\u4e0a\u304c\u308a\uff01\u300c\u7b2c13\u56de\u30d0\u30a4\u30af\u30fb\u30e9\u30d6\u30fb\u30d5\u30a9\u30fc\u30e9\u30e0\u300d&#8221; &#8212; MOTOINFO(\u30e2\u30fc\u30bf\u30fc\u30b5\u30a4\u30af\u30eb\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3)\" src=\"https:\/\/motoinfo.jama.or.jp\/?p=10756&#038;embed=true#?secret=sV17Cw0076#?secret=xSsbHhEjwU\" data-secret=\"xSsbHhEjwU\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"English_Version_At_the_Forefront_of_the_Huge_Motorcycle_Tourism_Market\"><\/span>English Version : At the Forefront of the Huge Motorcycle Tourism Market.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The motorcycle industry in Japan has often been dominated by negative news, such as \u201cyoung people turning away from motorcycles\u201d and \u201cdeclining new vehicle sales.\u201d However, when we visit the actual scene, a completely different picture emerges. The motorcycle touring market is now more mature and vibrant than ever before. The Ministry of Economy, Trade and Industry, the Ministry of Land, Infrastructure, Transport and Tourism, and even major travel agency JTB have begun to view \u201cmotorcycle tourism\u201d as a key strategy for regional revitalization. We explore the front lines of motorcycle tourism, which has transcended the realm of mere hobby and is now becoming intertwined with regional economies and tourism policies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Quantity_to_Quality_A_Mature_Touring_Market\"><\/span>From Quantity to Quality: A Mature Touring Market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While discussions often focus on new vehicle sales figures, demand for high-end motorcycles, gear, and experiential services is growing on the ground, suggesting that the market\u2019s focus is shifting from quantity to quality and experiential value. For example, long-established motorcycle gear manufacturer Kushitani has opened its first store in South Korea and is renovating several flagship stores, reflecting the expanding demand for high-end touring gear.<\/p>\n\n\n\n<p>It can be said that riders, primarily in their 50s and 60s, form a core group of consumers with strong spending power\u2014some owning motorcycles priced over 3 million yen and investing generously in regional lodging and dining. Hotels are also responding by taking steps such as establishing dedicated motorcycle parking areas. Motorcycles have shifted from their former role as infrastructure for commuting to school or work to becoming high-value-added \u201chobby items centered on touring.\u201d<\/p>\n\n\n\n<p>Unlike the motorcycle market of the past, the growing number of riders who select high-quality motorcycles and gear and are willing to pay for the experience has strengthened the motorcycle\u2019s presence as a market with a strong emphasis on hobbyism.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Government_Takes_Action_The_Motorcycle_Tourism_would_be_The_Key_to_%E2%80%9CRegional_Revitalization%E2%80%9D_and_%E2%80%9CSolving_Overtourism%E2%80%9D\"><\/span>The Government Takes Action: The Motorcycle Tourism would be The Key to \u201cRegional Revitalization\u201d and \u201cSolving Overtourism\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As the concentration of tourism in Kyoto and Tokyo becomes a social issue, the government is rushing to disperse the flow of people to rural areas. The mobility of motorcycles\u2014which can navigate compact\/narrow streets\u2014makes them a powerful tool for secondary transportation in rural areas where public transit does not reach.<\/p>\n\n\n\n<p>The Ministry of Economy, Trade and Industry is now asking the motorcycle industry not only to report on new vehicle sales figures but also to \u201cvisualize\u201d the economic impact riders have on local economies through spending on lodging, dining, gasoline, and ETC tolls. As a result, motorcycles are receiving unprecedented support in addressing the national challenges of regional revitalization and tourism dispersion.<\/p>\n\n\n\n<p>Professor Tsunehiro Hayashi of Okayama University of Science, a leading authority on motorcycle tourism research, provides academic backing for this trend. Professor Hayashi points out that, in addition to motorcycles functioning as secondary transportation in rural areas, \u201cWhat is important in tourism is staying overnight, eating local specialties, and buying souvenirs. A key characteristic of motorcycle tourists is their high per-person spending.\u201d Furthermore, he notes that motorcycles\u2019 mobility allows them to access narrow roads and mountainous areas, making them an extremely effective means of dispersing crowds from tourist destinations exhausted by overtourism to rural areas. He also states that \u201cvisualizing\u201d the economic ripple effects of motorcycle tourists\u2014which are difficult to quantify\u2014is the key to motivating local governments and placing motorcycle tourism on the official agenda of regional policy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_%E2%80%9CTouring%E2%80%9D_to_%E2%80%9CTourism%E2%80%9D_JTBs_Entry_and_%E2%80%9CMonetizing_Routes%E2%80%9D\"><\/span>From \u201cTouring\u201d to \u201cTourism\u201d: JTB\u2019s Entry and \u201cMonetizing Routes\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the past, there was a culture where motorcycle shops would take customers on touring trips, but such opportunities have been declining. Taking their place is \u201cmotorcycle tourism,\u201d where a guide accompanies participants and packages routes with unique experiences. Unlike \u201ctouring,\u201d where individuals ride freely on their own, these trips incorporate places, cuisine, and cultural experiences known only to the guide, allowing travelers to discover the charms of Japan they might not have noticed on their own.<\/p>\n\n\n\n<p>The \u201cPrincess Tour,\u201d a program for women organized by Moto Tours Japan\u2014a travel agency specializing in motorcycle travel. <em><a href=\"https:\/\/www.mototoursjapan.com\">https:\/\/www.mototoursjapan.com<\/a><\/em> &#8211;<\/p>\n\n\n\n<p>includes cultural experiences such as visits to a Hakone marquetry workshop in addition to riding. By experiencing the artisans\u2019 skills firsthand, travelers come to understand the value of the crafts and purchase high-quality items to take home. This virtuous cycle of \u201cunderstanding and consuming\u201d is the very essence of how motorcycle tourism can contribute to the local economy.<\/p>\n\n\n\n<p>Major travel industry player JTB has also taken note of this trend and signed a Memorandum of Understanding (MOU) with Moto Tours Japan in March 2026, aimed at expanding the inbound tourism market. The combination of JTB, which excels in attracting customers and making travel arrangements, and Moto Tours Japan, with its expertise in motorcycle travel, symbolizes the beginning of a full-scale convergence between the motorcycle and travel industries. At the 53rd Tokyo Motorcycle Show 2026, this partnership also attracted attention among industry insiders as a \u201chistoric step marking the full-scale entry of a major player in the travel industry into motorcycle travel.\u201d<\/p>\n\n\n\n<p>Moving forward, the shift from branding \u201cspots\u201d to branding \u201croutes\u201d will become increasingly important. In the U.S., \u201cRoute 66\u201d has established itself as a story rooted in the history of the frontier and a distinct lifestyle, while traversing the European Alps is seen as a path to self-realization. In Japan as well, the key to contributing to local communities lies in branding routes in areas like Aso and Hokkaido along with their stories, and in transforming traditions, food culture, and the four seasons into \u201cexperiential value.\u201d<\/p>\n\n\n\n<p>The value of motorcycle travel is higher than ever, every single action\u2014from riding and staying overnight to dining and experiencing local culture\u2014is driving this massive wave of change. Motorcycle travel is no longer just a hobby; it is becoming an integral part of fostering a new culture of travel across Japan.<\/p>\n\n\n\n<p>Furthermore, a lecture on motorcycle tourism is scheduled for the \u201c14th BIKE LOVE FORUM in Kumamoto\/Ozu,\u201d set to take place on Friday, September 11, 2026, in Kumamoto Prefecture. This indicates that the movement is not a passing fad but is spreading as a trend across the entire 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